INSIDE ASTRID & MIYU AMSTERDAM WITH OUR FOUNDER, CONNIE NAM
Our stores are known as ‘a playground for jewellery lovers,’ because they’re a place for self-expression, connection and finding the jewels to make you shine. Since opening our first store in London in 2015, we’ve been welcoming our community inside our 24+ locations for iconic piercings, meaningful welded bracelets, our personalised Story Chain® service, fine-line tattoos and our stackable jewellery.
We’ve taken the elements from our London stores we know and love, and elevated them for our first store in the Netherlands. “We’ve established an iconic experience in London, and now it’s time to share it with Amsterdam,” Connie explains. We’ve been the go-to for meaningful and personalised jewellery experiences in the UK, and we’re bringing the same energy to De 9 Straatjes. We’re all cosmically connected as one community, with the same values, experience and sparkling jewels wherever you are in the world.
So, what can you expect from our Amsterdam Store? We’ve taken inspiration from the welcoming and eclectic city and created a warm and inviting space. Think cosy textures, statement tiles and vibrant greenery. We wanted this to feel like a home from home, so you feel welcomed and in the A&M community as soon as you walk through the door.
We chose De 9 Straatjes (or, ‘The Nine Streets’ for the non-locals) for our Amsterdam Store for its picturesque aesthetic, independent boutiques and cosy spots for coffees and catch-ups. “Amsterdam is my favourite place to get lost in, and as soon as I visited De 9 Straatjes I knew it was the location for A&M,” says Connie.