Hallo, Amsterdam
INSIDE ASTRID & MIYU AMSTERDAM WITH OUR FOUNDER, CONNIE NAM
We’ve been revolutionising the jewellery experience in major cities since 2012, with the same iconic experience we started in London. Whether you’re a local or you’re just stopping by, create memories to treasure in the new immersive store, A&M Amsterdam. We’ve spoken to Connie Nam, our Founder and CEO, to get the inside scoop behind the design.
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Our stores are known as ‘a playground for jewellery lovers,’ because they’re a place for self-expression, connection and finding the jewels to make you shine. Since opening our first store in London in 2015, we’ve been welcoming our community inside our 24+ locations for iconic piercings, meaningful welded bracelets, our personalised Story Chain® service, fine-line tattoos and our stackable jewellery.
“We’re more than just a jewellery brand. We’re a movement on a mission to revolutionise the jewellery industry.”
We’ve taken the elements from our London stores we know and love, and elevated them for our first store in the Netherlands. “We’ve established an iconic experience in London, and now it’s time to share it with Amsterdam,” Connie explains. We’ve been the go-to for meaningful and personalised jewellery experiences in the UK, and we’re bringing the same energy to De 9 Straatjes. We’re all cosmically connected as one community, with the same values, experience and sparkling jewels wherever you are in the world.
“We’ve established an iconic experience in London, and now it’s time to share it with Amsterdam.”
So, what can you expect from our Amsterdam Store? We’ve taken inspiration from the welcoming and eclectic city and created a warm and inviting space. Think cosy textures, statement tiles and vibrant greenery. We wanted this to feel like a home from home, so you feel welcomed and in the A&M community as soon as you walk through the door.
“We’re all cosmically connected as one community, with the same values, experience and sparkling jewels wherever you are in the world.”
We chose De 9 Straatjes (or, ‘The Nine Streets’ for the non-locals) for our Amsterdam Store for its picturesque aesthetic, independent boutiques and cosy spots for coffees and catch-ups. “Amsterdam is my favourite place to get lost in, and as soon as I visited De 9 Straatjes I knew it was the location for A&M,” says Connie.
Book your in-store experience
With a welded bracelet station, two tattoo and piercing studios, and jewellery for every style, A&M Amsterdam is the place to make memorable moments with your loved ones. Whether you’re on a trip to Amsterdam with your partner and decide to get welded bracelets, you’re a local and you decide to just get the piercing, or you’re getting matching tattoos with your besties, book your in-store experience with us. Wherever you are, it’s always A&M.
