Liquid error (snippets/responsive-image line 63): invalid url input

The Charm Glossary

Tell your story through personalised jewellery. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Your Story, Your Stack®

The Charm Glossary

Tell your story through personalised jewellery. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Every piece of A&M jewellery has a hidden meaning, and charms let you tell your story with meaningful designs and gemstones. Prepare to be charmed by 9k gold and recycled sterling silver motifs, ready and waiting to customise your stack.

For Story Chain® & welding

Story Charms

Crafted in 9k solid gold, our Story Chain® & Welding charms are attached to your chosen chain by our expert jewellers in-store. In dainty designs to treasure, choose a unique combination to tell your story.

For Story Chain® & welding

Meet the Story Charms

Gemstone Charms

Zodiac Charms

Initial Charms

Motif Charms

For our Gemstone Energy Bracelets and Necklaces

Click Charms

Take your pick, and listen for the click. Crafted in 9k solid gold, attach the Click Charms to our Gemstone Energy Bracelets and Necklacesto create your personalised piece. Simply place the charm onto a bead and press down, waiting for the click to secure.

For selected Chains & hoops

Talisman Charms

Your new lucky charms. Our Talisman Charms are crafted in 18k gold or rhodium plated recycled sterling silver, which you can attach to selected chain necklaces, bracelets & earrings. In designs to bring good fortune, create a statement stack and let the good luck flow.