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The Charm Glossary

Tell your story through personalised jewellery. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Your Story, Your Stack®

The Charm Glossary

Tell your story through personalised jewellery. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Every piece of A&M jewellery has a hidden meaning, and charms let you tell your story with meaningful designs and gemstones. Prepare to be charmed by 9k gold and recycled sterling silver motifs, ready and waiting to customise your stack.

For Story Chain® & welding

Story Charms

Crafted in 9k solid gold, our Story Chain® & Welding charms are attached to your chosen chain by our expert jewellers in-store. In dainty designs to treasure, choose a unique combination to tell your story.

For Story Chain® & welding

Meet the Story Charms

Gemstone Charms

Zodiac Charms

Initial Charms

Motif Charms

For our beaded jewellery and story strand bracelets

Click Charms

Crafted in 9k solid gold, our motif and initial Click Charms let you customise your Birthstone Beaded Jewellery and personalise your Story Strand bracelets. They’re little charms, with a lot of meaning

Collectible, Customisable, Charming

Clip Charms

Crafted in 18k gold or rhodium plated sterling silver, clip on these meaningful designs to selected chain necklaces, bracelets & earrings. Choose from motifs, birthstones or zodiacs, and let your stack tell your story.