The immersive flagship
House of Astrid & Miyu
Step inside HOAM, the immersive flagship store in Carnaby, London. We’ve been revolutionising the jewellery experience since 2012, and this store is a celebration of everything we’ve achieved so far.
Explore our new flagship
HOAM Exclusives
Meet the capsule collection, exclusive to House of Astrid & Miyu. Make yourself at HOAM with Green Onyx, Chiroprase and Green Agate gemstones, known for their tranquil and soothing qualities. Escape the bustle of Carnaby with a moment of calm.
Pearl Collection
Meet the Astrid & Miyu Pearl Jewellery Collection, featuring necklaces, rings, earrings and bracelets to elevate your stack for every occasion. Whether it's for a wedding, event or for every day, these pearls can do it all. Symbolising wisdom and clarity, pearl jewellery makes for the perfect gift - whether it's for yourself or a special someone.
Piercing & Tattoo Studio
Curate the ear stack of your dreams or get a fine-line design to love forever in our piercing & tattoo Studios.
The Element Studios
We’re zodiac-obsessed, so our jewellery designs have astrological inspiration behind them. Each of the HOAM piercing and tattoo studios are inspired by the star sign elements, so expect immersive private rooms named after Air, Water and Earth (you’ll have to book an appointment to see them for yourself).
First Floor
Head upstairs to our first floor, where you'll find our A&M cafe, our earth piercing & tattoo studio and exclusive products.
Icons Collection
Designed in London, our Icons Collection features our signature cosmic, zodiac and initial designs that are undeniably A&M. Available in-store and in House of Astrid & Miyu.
The Orb
The star of HOAM? The Orb. In sunset tones, this immersive installation is an ode to the cosmic connection we feel as one community. It’s a reminder that we’re all part of something larger than us individually, and despite our unique personalities and differences, we’re all looking up to the same sky.
Instead of having a studio being named after the Fire element, the Orb is dedicated to the Leo, Aries and Sagittarius signs.
Solid Gold Collection
Invest now, shine forever. Our Solid Gold Collection is home to 14k & 9k gold jewellery made to be worn all day, every day. Shop staple chains, lab-grown gemstones and gifts to love forever.
Welding Station
Make memories to last forever with welded bracelets in House of Astrid & Miyu. We’ve designed two new HOAM special-edition charms, inspired by our best-selling mystic designs. Plus, the mixed metal Carnaby Chain designed to celebrate our flagship’s launch.
Events
Keep an eye out on our Events Page for the House of A&M workshops, classes and parties hosted here! We can’t wait to see you IRL soon…
The Kiosk
Introducing the A&M Kiosk, new for House of A&M. Head upstairs to the kiosk to collect your jewels, and walk away with a little peach bag. You’ll select your pieces with us at any point in the store, and, just like magic, they’ll be in the kiosk ready to collect.
Plus, you’ll be able to pick up the latest issue of The A&M Express newspaper, shop our collaboration with ELEMIS and some more little surprises!
Icons Collection
Designed in London, our Icons Collection features our signature cosmic, zodiac and initial designs that are undeniably A&M. Available in-store and in House of Astrid & Miyu.
HOAM Exclusives
Meet the capsule collection, exclusive to House of Astrid & Miyu. Make yourself at HOAM with Green Onyx, Chiroprase and Green Agate gemstones, known for their tranquil and soothing qualities. Escape the bustle of Carnaby with a moment of calm.
Welding Station
Make memories to last forever with welded bracelets in House of Astrid & Miyu. We’ve designed two new HOAM special-edition charms, inspired by our best-selling mystic designs. Plus, the mixed metal Carnaby Chain designed to celebrate our flagship’s launch.
The A&M Café
Sit back, relax and make yourself at HOAM in the A&M Café. Coffee roasted in South East London by Elsewhere Coffee, stop by for a post-appointment pick-me-up. Exclusive to House of Astrid & Miyu.
The Element Studios
We’re zodiac-obsessed, so our jewellery designs have astrological inspiration behind them. Each of the HOAM piercing and tattoo studios are inspired by the star sign elements, so expect immersive private rooms named after Air, Water and Earth (you’ll have to book an appointment to see them for yourself).
Piercings
Curate the ear stack of your dreams in our Piercing Studios. After a consultation to work with your ear structure, our expert piercers will take you through the whole process - from placement, to aftercare.
Tattoos
Fine-line designs to love forever. We’ve revolutionised the tattoo experience with our welcoming and inclusive studios, now in House of Astrid & Miyu. Whether it’s a meaningful design to mark a memory, or you’re getting inked together with a loved one, our expert tattoo artists will take you through the process.
Piercing Jewellery
Take a look at our piercing jewellery we use in-store, available to shop online for your healed piercings. Discover gemstone designs on 14k solid gold piercing studs and hoops.
The A&M Cafe
Sit back, relax and make yourself at HOAM in the A&M Café. Coffee roasted in South East London by Elsewhere Coffee, stop by for a post-appointment pick-me-up. Exclusive to House of Astrid & Miyu.
The A&M Café
Sit back, relax and make yourself at HOAM in the A&M Café. Coffee roasted in South East London by Elsewhere Coffee, stop by for a post-appointment pick-me-up. Exclusive to House of Astrid & Miyu.
Piercing & Tattoo Studio
Curate the ear stack of your dreams or get a fine-line design to love forever in our piercing & tattoo Studios.
House of Astrid & Miyu
5-7 Fouberts Place, Carnaby, London, W1F 7PY
020 7830 9610
Wheelchair accessible
Opening times
Mon-Wed: 10:00-19:00
Thurs-Sat: 10:00-20:00
Sun: 11:00-18:00
Store Services
Welding
It’s not just a bracelet, it’s a memory. Visit one of our Welding Studios in any A&M location with your loved ones (or by yourself!) for a moment to remember forever. Choose from one of our 9k solid gold chains, and personalise your permanent bracelet with meaningful charms.Read more
Piercing
Curate the ear stack of your dreams in our Piercing Studios. Our expert piercers will take you through the process, from placement to aftercare, after you’ve chosen from our range of 14k solid gold and titanium jewellery.Read more
Story Chain®
Your story, your stack®. Book a Story Chain® Consultation in one of our locations, where you’ll sit with an expert jeweller who’ll help you create a personalised necklace or anklet. Choose 9k gold chains, and meaningful charms to mark the moments of your story.Read more
We’re not just a jewellery brand
We're Revolutionising the jewellery experience
Our stores have been a space for you to create memorable moments. Since opening our first location in 2018, our piercing, tattoo and welding studios have been a place of self-expression and connection. Visit your nearest A&M to experience our playground for jewellery lovers.
A playground for jewellery lovers
In-store experiences
We’re more than just a jewellery brand. Book an appointment for Piercing, Welding, Tattoos and Story Chain® Consultations (walk-ins can also be available!) in one of our locations in the UK, Ireland & New York for a memory to last forever.
A playground for jewellery lovers
In-store experiences
We’re more than just a jewellery brand. Book an appointment for Piercing, Welding, Tattoos and Story Chain® Consultations (walk-ins can also be available!) in one of our locations in the UK, Ireland & New York for a memory to last forever.
