

How do you charm?
Your story is written in the stars, and it’s waiting to be told by you. Jewellery that’s uniquely yours is just a charm away.

How do you charm?
Your story is written in the stars, and it’s waiting to be told by you. Jewellery that’s uniquely yours is just a charm away.
Your stack says a lot about you. Whether you want to customise your favourite jewels with mix-and-match Clip Charms, choose from meaningful Story Charms in-store, or mark a special moment with a bespoke Story Chain®, you can say it all with A&M personalised jewels.
Discover your Birthstone
Crafted from semi-precious stones, you can create your own rainbow with our collection of Birthstone Charms.
Clip Charms
Pick and mix your birthstone, their zodiac, a meaningful gemstone, or, just something that sparkles (we don’t judge). Simply clip onto your earrings, necklaces and bracelets, and prepare to charm.
It’s your story, your stack®
Expertly welded by our jewellers
Story Charms
Create jewellery as unique as you are with our 9k solid gold Story Charms. Choose your chain, pick your charms - initials, numbers and meaningful motifs - and our in-house jewellers will take care of the rest in our Hatton Garden Bespoke Studio.


Take your pick, and listen for the click.
Click Charms
Crafted in 9k solid gold, attach Click Charms to our Birthstone Beaded Bracelets and Necklaces to create a personalised piece.

