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Your story, Your stack®

Create your own STORY CHAIN®

Scratch to reveal your Advent Calendar voucher code, which can be used to create your Story Chain® online and in-store.

Your story, Your stack®

Create your own STORY CHAIN®

Scratch to reveal your Advent Calendar voucher code, which can be used to create your Story Chain® online and in-store.

Your Story, your stack®

Whether you’re celebrating a memory, a person, a pet, a place or a personal goal, add gemstone 9k solid gold charms to your Story Chain® to mark the moments that mean the most to you.

The Charms

Gemstone Charms

Zodiac Charms

Initial Charms

Motif Charms

How it works

Step One

Story chain® voucher

Scratch to reveal your Advent Calendar voucher code. This can either be used at checkout if you create your Story Chain® online, or bring your code in-store for a Story Chain® consultation. Lost vouchers cannot be replaced, so please handle with care.

Step two

Start your story

Start your Story Chain® on our visual online builder, or book a Consultation in an A&M store for a one-on-one appointment with a jeweller. As this is a personalised service, you’ll receive your Story Chain® after four weeks with a €40 service charge.

Step four

PERSONALISE YOUR STORY

Add charms to mark the moments of your story. Our in-house jeweller will attach your charms by hand with your chosen placement. We’ll then send your Story Chain® to your chosen address within four weeks with a €40 service charge. Or, you can choose a €70 service charge for a two week express delivery if you need it sooner!


We use genuine semi-precious stones for our Gemstone Charms, you may see some variation in the colour of each piece, but all are beautiful in their own way.

Your Story, Your Stack®

In-Store Consultations

Book a Story Chain® Consultation at your chosen A&M store, and our expert jeweller will create a piece just for you. We’ll sit down and talk through our chains, and help you decide on the charms and their placement. After the appointment we’ll create your piece, and deliver it to you within four weeks.

FAQs

As this is a bespoke service where our jeweller creates each necklace, bracelet and anklet individually, there’s a €40 service charge for Story Chains (on top of the cost of your chosen chains and charms).

Once you’ve designed your piece online, you’ll receive your Story Chain® within four weeks with a €40 service charge. Or, you can choose a €70 service charge for a two week express delivery if you need it sooner!

You can add up to 12 charms to a 40cm length Story Chain® Necklace, up to 15 charms to a 45cm-50cm length Necklace, up to 7 charms to Anklets, and up to 12 charms to Bracelets. Discover our meaningful designs here.

Sadly you can’t add any extra charms to your Story Chain® because of the placement of the charms. But, our Story Chain® charms are available in our Welding Studios, so you could add the charms to any of our welded bracelets (or, start a new Story Chain®!).

Our Story Chains are completely unique to you, and are created to your own personal design, so they aren't returnable for an exchange or refund. We do have a one year warranty on all of our jewellery, so please reach out to our Customer Care Team if you have any problems with your Story Chain®.

You can book a Story Chain® Consultation at any A&M store. We’ll have a one-on-one appointment with you to design your bespoke piece.

More in-store experiences