An underrated form of self-care
Self-Gifting Ideas: With love
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A book you’ve been wanting to read. The materials for your next hobby. That homeware piece you really love. And of course, the jewellery on your wishlist.
Why wait for somebody else to buy you gifts, when you know you better than anyone else? At A&M we’re big believers in self-gifting. That’s the act of shopping for yourself - not because the object of your affection is something you really need, but because it’s something you really want.
Otherwise known as ‘treating yourself’ or ‘retail therapy’, scientifically speaking self-gifting is good for you. It lifts your mood, boosts your confidence, reduces stress, and celebrates your independence. So here are our top tips for getting it right, and our inspiration for your next gift (because you always deserve a silly little treat).
Tips for Self-Gifting
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Treat yourself like you’d treat a best friend - when it comes to your friend’s birthdays and celebrations, you enjoy being able to get them something they’ll really love. You definitely don’t complain about spending money on them, even if you have a budget to stick to.
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Choose something meaningful - skip the practical stuff, allow yourself to think of something that makes your heart truly happy. Sometimes, loving something is reason enough.
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Don’t spend outside of your budget - treating yourself is about pleasure, not stress. Stay within your budget so the only thing you feel is joy, not guilt.
The Non-Negotiables Collection
Our hardware-inspired designs are symbols of strength and empowerment. Like self-gifting, they serve as daily reminders that you’re stronger than you know.
Self-gifting isn’t indulgence - it’s empowerment. It’s about choosing what you love, when you love it, no permission required. In these jewels, confidence and self-love never looked so good.
Personalised Self-Care Gifts
Our initial, gemstone and zodiac jewels make the perfect self-gifts. They’re intentionally meaningful, personal and celebrate the little things that make you, you.
Whilst historically worn as a romantic gesture for loved ones, now wearing your own initial pendant is a powerful way to show a little love for yourself. Just like wearing your zodiac sign or your birthstone, wearing jewellery with your name on it celebrates your identity in a radiant act of self-expression.
Charms For Every Story
Why not start a self-gifting tradition? Like adding a new charm to your charm necklace or bracelet each birthday or Christmas. It’s a beautiful way to reflect on your growth and can become something you genuinely look forward to.
Milestone Rings
At A&M, we’re all about redefining life’s milestones. We know that hard work and achievement looks different for everybody. So, whether it’s a promotion, push present, new home, anniversary or ‘just because’, we propose a Milestone Ring.
No more waiting around for someone else, or doing what you “should” be doing. It’s time to celebrate your wins on your own terms. Made from 14k repurposed solid gold and lab-grown precious gemstones, our Milestone Rings are proof that “I love myself” looks very good on you.
In-store experiences
For a self-gift that lasts, why not treat yourself to a memorable moment in-store? Whether it’s piercings, permanent jewellery, or a tiny tattoo, these self-gifts are the ultimate treat. And, if you feel like sharing the love, bring your favourite people along to get 10% off in-store experiences for two, and 15% off for three or more.
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