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The Box Initiative

The Box Initiative

A signature part of the A&M brand is the little pink box - containing the sparkly treats that we all know & love. It was the beautiful box you opened for Christmas, the surprise present from your partner or a very warranted treat yourself gift. Whatever the life of your box has been, we are about to make it even better.

So, we have introduced the Box Initiative, where you can collect 10 A&M boxes (which, let's face it, isn't very hard) to be sent back to store for 500 loyalty points.

10 A&M boxes for us, 500 loyalty points for you

how it works

1. Receive and love your new A&M jewels, basking in their sparkle

How it works

2. Once you have collected 10 A&M boxes, return them back to store

How it works

3. Our in-store stylists will take your boxes and add 500 loyalty points to your account

How it works

4. Spend your 500 loyalty points on new jewels, and repeat the process

See more about A&M's Responsibility

Sterling Silver Recycling Programme

Our very own recycling scheme, renewing your jewels and giving them a new lease of life...

Read more

Our Recyclable Packaging

In our pledge to be more sustainable, we have given our mailers & gift wrap a recyclable makeover...

Read more